Convertion Optimization

That which is not measured, cannot be improved. Convertion Optimization is the Science of getting more results with that which you already have, through analysis and testing. Also it points out that which is working and that which is not. It is the only way to scale results in a systematic and predictable way.


Quantitative analysis

Identify KPI's, colect data, analyse numbers and create custom  dashboards so that we can identify the point(s) that can be optimized - Find the "What".

Qualitative analysis

This is measured by collecting user´s data through surveys, heatmaps, session recordings, etc. The purpose is to find the "why" of the current results.


Creating hypothesys and then implementing with A/B split test, geolocation, segmentation, personalization, Landing page optimization, etc.

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